As part of my thesis research, I have been reading a stack of books, including Linked, Six Degrees, Design For Community and The Future of Ideas. At the same time I’ve been exploring and studying various online communities, trying to determine what makes them tick.
Is there a common characteristic of successful communities? So far, I’ve been nursing along the notion that “openness” is a common feature (among others) of the groups and communities that I’ve been studying.
By “open”, in this context, I don’t mean source code or software licensing, but participation. An open community is one where anyone is invited to join, provided one supports the goals of the group and adheres to the established rules of conduct. To put it another way, the barrier of entry to join an open community is very, very low.
So, last night I’m reading chapter eight of Linked (a terrific book by the way), wherein a number of connections are made between the mathematical properties of man-made networks and naturally occurring phenomenon.
Up to this point, the network models presented overwhelming favor the earliest entrants into a new industry (“the oldest nodes win” in network-speak). By way of explaining the success of Google, a late-entrant into the search-engine market, Barabási injects the notion of “fitness” into his model, to measure the relative competitive quality of each node. Simple put, the superiority of Google’s technology, its fitness, gives it a competitive edge that outweighs the first-mover advantage then enjoyed by the previously-established players.
All of this takes a decidely unexpected turn, however, when Barabási draws a parallel between the quantum theory that predicts Bose-Einstein condensation – and the market dominance of Microsoft. In essence, just as a certain rare set of conditions in a network of sub-atomic particles can create a highly-condensed new form of matter, a similar set of circumstances can give rise to a monoply in an economic network. Barabási describes it as the “winner takes all” scenario.
But what factors led to the dominance of Microsoft, and more specifically Windows? When it debuted, Windows was neither the first-mover nor the fittest competitor in the graphical operating system market. That spot was held by Apple and the Macintosh. So what was it about Windows that enabled Microsoft to replace Apple as the market leader?
I propose that “openness” had something to do with it. Specifically openness with regard to hardware manufacturers. While no one but Apple was allowed to make hardware that ran the Macintosh operating system, any kid in a dorm room was able to make computers to run Microsoft’s OS.
I know that the idea that Microsoft benefitted (greatly) by becoming the de-facto standard operating system during the PC boom in the early 80’s is not a revelation. What I have not seen, yet, though is this idea captured in the context of network theory. I am neither a physicist nor a mathematician but it occurs to me that in the same way “fitness” was added to the model to explain Google’s success, a measure of “openness” could be injected to describe Microsoft’s success.
In the language of network science, openness would be a measure of the “cost” required to link to a node. In the case of hardware manufacturers, “linking” to either Apple or Microsoft is equivalent to creating products that are compatible with the Macintosh or Windows operating system. Viewed from this perspective, the cost to “link” to Apple was very, very high (approaching infinity), while the cost of “linking” to Microsoft was very, very low. As a result, despite being a late entrant to the market, and being an inferior product (at least at that time), Windows nevertheless quickly became the dominating force in the industry.
Looking beyond the operating system market, what other examples exist where the “openness” of a network gives it a distinct competitive advantage? A few examples jump to mind. Captialism vs. Communism. Democracy vs. Monarchy. The Web vs. AOL/CompuServe.
From a software developer standpoint, it also explains the advantage “simple” standards have over more complex, yet full-featured standards. For example XML-RPC vs. SOAP. The complexity increases the “cost” associated with supporting the standard, and hence the barrier to entry is higher for one rather than the other. It also shows how that barrier can be lowered via better development tools and supporting standards like WSDL and UDDI.
It is also interesting to consider that the biggest threat to Microsoft’s dominance is Linux, an operating system that is arguably infrerior (from a average user’s perspective) yet is much more open.
This model seems so simple and perhaps even obvious, that I expect I may not be the first person to happen upon it. But so far I have not run across this idea in my research.
So what do you think? Am I barking up the wrong tree? Is this an already well-worn path in the study of network systems? Or is this, in fact, a novel observation?
